Embodying versions of the everywoman, their characters Mindy Lahiri and Hannah Horvath don't ignore their curves, a simple but subversive statement in image-conscious Hollywood.
Though only his image appears in the movie, the film made Beckham as popular in Hollywood and New York as he was in Europe, and since then his image has been used to sell everything from watches to underwear.
One senior woman told the report that engineering needed to improve its image in line with the "Hollywood-ization" of other careers such as medicine and law.