When I was asked by Ruby Pseudo Consultancy to blog for Converse Ltd. at the Lowlands Festival Holland, what I saw was a case study in how to do it right.

FORBES: Try Asking Your Customers

This year's festival is due to feature the pianist and BBC presenter Jools Holland and young jazz star Jamie Cullum.

BBC: NEWS | UK | Wales | North West Wales | Bryn Terfel festival 'crisis'

Acts at Ludlow Arts Festival, taking place between 21 and 30 June, include Jools Holland, 10cc, The Hollies and The Searchers.

BBC: Ludlow Arts Festival re-launched by new organisers

Jools Holland, Olly Murs and Bryan Ferry were among headline acts at the three-day festival at Stoke Park in Guildford this summer.

BBC: Guildford has high hopes for new music festival