Smart design begins with a new, holistic design system that informs every aspect of the phone, from its visually appealing layout and motion to its function and hardware integration.

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Working very closely with Nokia will provide Microsoft a more holistic software-hardware design platform and give Microsoft a fair chance to come up with a decent, iPad-level tablet.

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Key is how well we, as workers, can participate in the design, use and benefits of a holistic approach to staying competitive, as companies and as individuals.

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By extending its straightforward design and markedly low price point, Amazon has been able to seamlessly add digital offerings for a holistic shopping experience.

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