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However, we note that aggressive holiday promotions could hinder EBITDA margins and provide a slight headwind to profitability.
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What is not shown in these numbers is the fact that holiday promotions started prior to Black Friday.
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Even worse, retailers are less likely to win long-term customers with holiday promotions.
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Analysts had upbeat same-store sales expectations, largely due to reports from many retailers that store traffic was good and holiday promotions were successful.
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So have other post-holiday price promotions, many of them stretching into January.
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One of the most prevalent holiday season promotions used by online retailers is free shipping, which typically peaks around the Cyber Monday period.
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Black November gives us an entire month of shopping frenzy, sales, promotions and holiday cheer.
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"When the market crashed and we were unable to raise the full funding, we had to re-think our launch plans and shape the business plan in a way that we could execute, " delaying product releases and concentrating on key items, promotions and holiday sales cycles.
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U.S. retailers are turning in strong sales for January, a time of heavy promotions to clear holiday goods and make way for early spring merchandise.
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Expect such promotions to ramp up as the holiday season gets into high gear.
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Heavy promotions in the first weekend of the holiday season helped retailers like Costco to beat expectations for their comparative store sales in November.
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During the holiday season, retailers are increasingly discounting to attract customers who are getting bombarded by promotions.
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