Lane Dean imagined himself running around on the break, waving his arms and shouting gibberish and holding ten cigarettes at once in his mouth, like a panpipe.

NEWYORKER: Wiggle Room

With all the recent studies showing the growing potential of digital marketing channels such as mobile and various social media networks, it was somewhat refreshing to run across new research that shows good, old-fashioned Word of Mouth (WOM) is holding its own as an important tool to deliver marketing messages.

FORBES: Word of Mouth is Still a Valuable Marketing Tool

As Mike Flemming pointed out yesterday on Deadline Hollywood, that could hurt movies like The Lincoln Lawyer and Limitless that are holding steady at the box office thanks to word of mouth.

FORBES: Box Office is Down 20%. Should Hollywood Panic?

While younger start-ups may embrace the art of holding a contest featuring video submissions to get strong word of mouth out and about in the community for their brand, other businesses considering throwing a contest may be harder to persuade.

FORBES: Connect