Many put their own lives on hold to lift up someone close to them.

WHITEHOUSE: The White House

Because no amount of research or studies or endorsements can ever hold up to someone who has actually been there and done it for themselves.

FORBES: Learn to Trust People with Firsthand Experience

What if when someone else walked past that building a month later, they could hold their phone in front of it to bring up that same content?

FORBES: The Start-Up?That Wants To Tag The World With Augmented Reality