Ms. Shouraboura says she aims to license Hointer's software and technology to traditional retailers.

WSJ: Clothing Shop Is Tailored to Digital Age

Using a Hointer mobile phone app for iPhones and Android devices, customers scan tags on the pants and select their size.

WSJ: Clothing Shop Is Tailored to Digital Age

Hointer developed software that trawls retailers' websites and updates prices daily.

WSJ: Clothing Shop Is Tailored to Digital Age

"I don't see Hointer as thousands of stores, " she says.

WSJ: Clothing Shop Is Tailored to Digital Age

Hointer, which today sells primarily men's jeans, eschews stacks of merchandise for hanging metal racks displaying a lone sample of each pair of pants in different cuts and colors.

WSJ: Clothing Shop Is Tailored to Digital Age

Hointer is trying to "combine the speed and convenience of the online shopping experience with the in-store experience of touching and trying on your clothes, " says Ms. Shouraboura, 42 years old.

WSJ: Clothing Shop Is Tailored to Digital Age

Eventually, she hopes Hointer can do so in real-time.

WSJ: Clothing Shop Is Tailored to Digital Age

Aiming to improve the experience for men, Hointer added QR codes to their jeans so that customers could simply scan the code in order to get their desired size delivered to a changing room ready for them to try on.

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Ms. Shouraboura, who opened one Hointer store in Seattle late last year with another on the way there this summer, says all of these digital innovations help combat "showrooming, " the process of going into a store to check out merchandise but then hunting for a cheaper place to buy the item online.

WSJ: Clothing Shop Is Tailored to Digital Age