That petition has since grown, with roughly 175, 000 signatures as of this week, Mr. Hoff said.

WSJ: Despite Outcry, No Changes on 'Soda Ban'

Mr. Hoff said the coalition is exploring a variety of ways to block the proposal from taking effect, including the possibility of a legal challenge.

WSJ: Despite Outcry, No Changes on 'Soda Ban'

"The deck was stacked against us, " Mr. Hoff said.

WSJ: Despite Outcry, No Changes on 'Soda Ban'

"McCain has some good ideas some bad, " Hoff said.

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The latest trial does not provide a comparison to the current "gold standard, " but "researchers are planning to study combinations of the pill and camptosar as well, " said Hoff.

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"Consumers have frozen up, and retailers will have to rely on price, " said industry analyst Stephanie Hoff of Edward Jones.

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