Hoch suggests that retailers try to promote sales in a product area in which prices have not increased.
The company completely changed its model after Hoch recommended focusing on parking garages.
Hoch warns that retailers shouldn't overlook other aspects of their business, particularly service.
With technologies like direct injection, cylinder on demand and seven-speed gear boxes, "you don't have to sacrifice, " says Mr. Hoch.
Anthocyanins, Dr Hoch argues, provide a natural sunscreen for a plant's leaves.
The revival of interest in the origin of autumnal reds began with work by William Hoch and his colleagues at the University of Wisconsin-Madison.
Howerton and Hoch have both invested in a few startups--among them CohesiveFT and Storeplacer, a company that creates e-commerce storefronts on Facebook and mobile devices.
Also on the free and fabulous list is the weekly performance by the Hoch-und Deutschmeister marching band, held at 10:45 am Saturday between May to October.
Dr Hoch's team extended this idea, arguing that as a plant starts to disassemble its light-gathering apparatus in preparation for winter, its leaves become particularly sensitive to light damage.
If a retailing chain, for example, needs in-house mobile payment processing, Howerton and Hoch will recruit a team and oversee the creation of a company suited especially for that purpose.
Faldo was four behind with only six holes to play, but caught Floyd and triumphed on the second extra hole - as he had the year before against Scott Hoch - when the American pulled his approach into the water.
"The smart way for the retailer to do it is to ... raise prices a little bit here, a little bit there over time so that the consumer doesn't have one big sticker shock, " says Wharton marketing professor Stephen Hoch.
Instead it offers desks (for a fee) and mentoring (free) from a potent mix of entrepreneurs, nonprofits, investors--and founders Terry Howerton (see p. 46) and Fred Hoch, who also created the Illinois Tech Association, a nonprofit trade group for 700 businesses.
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