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But until recently malaria, the infectious disease transmitted by mosquitoes, has had no gung-ho celebrity attached to it.
"In a more ho-hum market it would be a huge challenge, " he says.
But Scottish business is (mostly) gung-ho for the benefits it could bring.
The quizzical thing about history is that we rely on it to predict events and when it repeats itself it is ho hum and uninspiring.
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And when France's Bourbon Group opened the country's largest supermarket, in a town just south of Ho Chi Minh City, it was flooded by shoppers unfamiliar with capitalistic mores.
The now bankrupt makers of some of our favorite childhood treats like Twinkies and Ho-Hos acknowledged that it used employee wages slated for their pension plans to fund company operations.
But it will almost certainly have to compete against the man who made Macau what it is: Stanley Ho.
Indeed, Chinese megashops are hawking low-rate Android tablets right now for around the same amount, setting a new (low) bar when it comes to pricing on ho hum slates.
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Until recently, Ho-Chunk's structure insulated it from tribal politics.
Well, there you have it just another ho-hum year ahead for CIOs expected to imagine and deliver indispensable market intelligence and insight, optimized business processes, unmatched customer engagement and experience, bullet-proof global security across systems of record as well as tens of thousands of handheld devices, social opportunities, and the perfect blend of cloud and on-premise systems that will ensure their companies remain healthy, wealthy, and wise.
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But it looks to me as though Ho is moving ahead smartly.
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It was acquired by local tycoon Stanley Ho in 2004 and renovated to create 12 suites overlooking the harbour.
"The tracker fund kicked it all off in Asia, " says Ho.
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Switching cards is particularly popular in Europe, where people "walk in, buy a SIM, and keep on adding minutes to it, " notes Current Analysis analyst Bill Ho.
And it is evident the minute I touch down in Ho Chi Minh City.
Not exactly orthodox investment banking procedure, but it is illustrative of the crazy, gung-ho nature of some entrepreneurs.
The Symphony spent three nights in Ho Chi Minh City, more than enough time to see it, despite the bus trip.
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It's really important, therefore, that we understand ho w pension work and how we can use them effectively to produce the income we need at retirement.
With just over a week to go till the Games start, official security contractor G4S has admitted it underestimated how much staff it would need to guard the various events and now, hey ho, the government has to bring in the army.
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It would be hard to find a bigger contrast with the gung-ho, monosyllabic culture that turned RBS into an acquisition machine.
In America, the channel's gung-ho news values, and its backing of the war on terror, has made it the most popular cable news network and the channel of choice at the Pentagon.
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It was 1975, and we had just been airlifted from Saigon (now Ho Chi Minh City) to safety.
Unidentified Man: (Singing, as Page 2) It was a lover and his lass, with a hey, and a ho, and a hey nonino, with a hey, nonino-ni-no.
"It's an open secret she scuppered some of his initiatives, " says Ho.
This may not be too terribly useful for the average home user, but for the tablet PC market doing all the buying right now (healthcare, manufacturing, and retail, of course) it drives down cost, ups reliability and security, and actually makes the generally ho-hum specs of the machine something a little more of a powerhouse on its new platform.
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