Of course it is true that the HNWI market is large and growing.

FORBES: Tokyo-Mitsubishi UFJ Dreams of a HNWI Business in China

Fashion and leather goods sales of HNWI-beloved brands like Louis Vuitton, Givenchy and Marc Jacobs were up 24% in Asia.

FORBES: Lifestyle

For the first time ever, the Asia-Pacific region, dominated by China, is now home to more high net worth individuals (HNWI) than all of Europe.

FORBES: Emerging Asia Now Has More Rich People Than Europe

They call them HNWI for short.

FORBES: Shocker: The Rich Got Richer Last Year