And I spoke to Hammond Shaw(ph) at HKS and Company, and he says Pfizer's also going to have to make a tough realization.

NPR: Marketplace: Pfizer Ends Cholesterol Drug Trials

Mr. HAMMOND SHAW (HKS and Company): The days of marketing new drugs with only marginal benefit but supported by this huge sales force and marketing machine are over.

NPR: Marketplace: Pfizer Ends Cholesterol Drug Trials