While the Kindle Fire has been a huge hit for Amazon in terms of sales, it has also depressed its profit margins significantly as Amazon takes a hit on each Kindle Fire sold.
The latter phenomenon is what happened in 2005 when the Amazon rainforest was hit by a serious drought.
Amazon Instant Video offers the latest hit movies like Mission Impossible: Ghost Protocol, We Bought a Zoo, and The Grey, and popular TV shows Mad Men, Fringe, Vampire Diaries and Once Upon A Time.
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Is there anyone in the wings at Amazon, in case Jeff Bezos is hit by a bus?
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To watch movies or TV episodes from Amazon Instant Video on iPhone and iPod touch, customers can simply search for the content they've already rented or purchased from Amazon Instant Video-including the latest hit movies like The Dark Knight Rises, Brave and The Amazing Spiderman and the latest episodes from TV series like The Walking Dead, Sons of Anarchy and The Vampire Diaries.
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In an increasingly competitive market for streaming video, Netflix needs House of Cards to be a hit if the service is going to set itself apart from Amazon, Crackle and the many other companies offering easy access to entertainment these days.
But unlike Amazon, Pandora and Netflix, no one has hit the nail on the head yet when it comes to news.
You could also hit up the local movie theatre or playhouse, or an online shop like Amazon.com.
Just last week, Amazon announced that Prime Instant Video will soon become the exclusive online subscription home for PBS hit Downton Abbey.
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But it faces fierce competition from Amazon.com's Kindle, Apple's iPad and new tablet devices expected to hit the market this year.
Hurt by a separate snafu at an Amazon data center on June 14, he barely had time to recover before the power problems hit June 29.
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