"An IPO is only a day in the history of a company, " he says.
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She takes a look at the factors that move a blue-chip stock these days--in this case, Starbucks--while weaving in the fascinating history of a company that 20 years ago experts would have said couldn't exist.
For example: Typing in Intel (nasdaq: INTC - news - people ) turns up a single page with a brief company history including pictures of the founders, a company profile, annual sales, employees, office phone numbers, executive's names, stock charts and recent news.
That may have been the first time in the history of marketing that a company triumphed by coming up with a name that no one could remember and no one can pronounce.
So in that regard, they don't have a history of that company of doing that type of work.
"They own something like 1, 000 planes, " says Ron Shelp, a former AIG executive who wrote a history of the company called Fallen Giant.
According to a history of the company on its Web site, www.pg.com, the moon and stars began to appear in the 1850s as its unofficial trademark.
For perhaps the first time in U.S. corporate history, stockholders of a public company will vote on May 23 on whether to turn a technology innovator into a patent troll.
But John Micklethwait, the author of "The Company: A Short History of a Revolutionary Idea" and U.S. editor of "The Economist", disagrees.
Unlike Hewlett Packard which was a highly inventive company with a long history of great technology, Dell was not successful when it decided to try its hand at designing new devices such as phones or tablets or anything cutting edge.
On long term Nokia is taking the risk of being on the hands of a software company with a not well succeced history on mobile and is wasting one decade of know how on software who would be very usefull on the next disruption of the industry and making it completely attached to microsoft.
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The newly-announced CEO of the struggling Yahoo puts Mayer in the rarified atmosphere of being a woman head of a Fortune 500 company, and assures her a spot in history as the first hired while pregnant.
With more than half a century of history on their backs, the company seems to be doing a good job at rejuvenating itself.
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The Ascend P2 is getting the bulk of the attention at Huawei's booth at MWC 2013, but the Chinese company has a history of hiding an unannounced phone or two in less-visited corners of the booth.
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By way of example, it remains legal in nine states to deny health insurance coverage to applicants who are victims of domestic violence if the insurance company chooses to deem a history of domestic violence as a pre-existing condition.
Samsung has a publicly-stated goal of becoming the leader in this market, and the company has a strong history of setting a goal of market leadership in key markets, then moving steadily towards that goal until it has been achieved.
The death of Steve Jobs promises to be a transcendental point in the history of Apple, the company he co-founded back in 1976.
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Apple has certainly had a storied history as a cult brand, a company that went to the brink of extinction, and a monster stock once Steve Jobs returned to the company he co-founded and executed a turnaround for the ages.
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The company has a history of tumultuous labor relations, alleged low pay and sub-par job standards.
The company has a history of offering uninspiring revenue guidance and then consistently outpaces it.
The company has a history of losses, although it was profitable in fiscal 2010.
One main reason: The company had a history of religious devotion to proprietary file formats, and took years to release a digital audio player that could handle the ever-popular MP3 format.
Those are high expectations for a company with no recent history of economic profitability.
The company has a long history of positive earnings surprises, averaging about 6.8% for the last 11 quarters.
In the history of business, there is no record of a company whose stock price goes up indefinitely.
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You work for a legendary company in the history of capitalism.
The House Natural Resources Committee Thursday approved an amendment to bar new offshore oil and gas drilling permits to BP or any other company with a significant history of violating worker safety or environmental law.
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For a company with such a consistent history of growth, expecting stagnation seems overly pessimistic.
Facebook is the largest communication and discovery network in the history of humankind, but the company has been getting a lot of attention from investors and the press over concernes about their monetization strategy.
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Survivors of one of the biggest bushfires in Australian history are suing a power company for negligence.
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