It was the challenge of taking something that had an historical framework and showcasing British produce.

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It provided him with a psychological framework for answering the old art-historical puzzle of why art in some cultures stays the same while in others it changes.

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The framework on which this is all hung is a historical look at the expansion of surfing from its roots in Hawaii, and exactly how and why it spread to certain sometimes bizarre places, always eliciting passion along the way, like river surfing from dam generated waves in Germany to Cuba, Japan and the Middle East.

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