He has since - as exclusively revealed by BBC Sport in September - bought the rights to the historic name of the outfit in F1 - Team Lotus.
The new team is called Lotus Racing but BBC Sport understands they are close to finalising a deal with the owners of the Team Lotus brand to reinstate the historic name.
By breaking away and keeping their historic name and tourney site, this helps elevate the conference brand high above where it was headed given (1) the impending defections of blue-chippers ( Syracuse, Pittsburgh), heavyweights (Notre Dame), and highly profitable programs (Louisville), and(2) the impending additions of Central Florida, Houston, Memphis, SMU, Tulane and East Carolina.
Sham denotes a historic and Islamic name for Syria and the surrounding region.
And there is a separate case about the rights to use the historic Team Lotus name, which Fernandes bought from its previous owner David Hunt last year.
Google (GOOG) has been the best-acting high-beta name at historic highs.
Cesar Chavez did little to discourage the saint-cult that built up around him care of sycophants, and which continues to this day with every new boulevard and historic landmark in his name.
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Windsor Castle, encircled by the historic city of the same name, is an easy-to-tackle 30-mile cycle from the capital.
Silk Road takes its name from the historic trade routes spanning across Europe, Asia and parts of Africa.
Mr Davenport said the origins of the name "the Nunnery" were hazy, as only one historic map had stated that the site used to be a convent.
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