Juetten has one client who has over 4, 000 bottles of the stuff in his cellar and insists on including their value on his annual personal balance sheet every year.

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The value of his personal stake fell 38%, from 2.95 million pounds to 1.85 million.

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Under these circumstances, while the relationships that Dr. Howard developed with his patients may be accurately described as personal, the economic value of those relationships did not belong to him, because he had conveyed control of them to the Howard Corporation.

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The tribe, not a deity, was the supreme value, and each member had to subordinate his or her personal needs and desires to the well-being of the group, and fight to the death, if necessary, to ensure its survival.

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