His aim is to build leading lifestyle brands that excite customers around the world.
It would be ironic indeed if they ended up helping Mr Bouchard to achieve his aim.
The Old Trafford boss added his aim was "to win trophies both domestically and in Europe".
Instead he stresses that his aim is to find a balance between attack and defence.
His aim: to overhaul the moribund state-owned enterprises that threaten to halt China's economic progress.
Mr Johnson said this would also "fulfil" his aim of making London's air cleaner.
His aim is to create a new peer group, redirecting social pressure towards religion.
His aim: Gather up enough compelling content, features and services to draw consumers in.
He said his aim is to ban Styrofoam food packaging from stores and restaurants.
His aim now is to so pressure the Palestinians until they accept this arrangement.
They think his aim is to strike a deal with one of the main candidates.
But if his aim was to restore confidence, he was unsuccessful: the market fell further still.
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But if his aim was to re-establish that empire, he did not really manage it.
His aim was to control the Czech Republic's two main oil refineries, which were being privatised.
Wednesday saw him achieve his aim of halving the difference between Italy's and Germany's bond yields.
Dr Goffer says his aim is to enable paralysed people to lead normal lives.
His aim was to visit all the young researchers and try to guide them when he could.
Gills manager Mark Stimson has previously stated that his aim for the new campaign is simply survival.
Mr Bush says his aim is to create more jobs, as well as lower people's tax burdens.
On this occasion, he will have the opportunity then to seek approval for his aim of independence.
Almost everything begins in improvisation, and his aim is never merely to make an audience laugh or cry.
Dr Williams was skilled in addressing those questions, but few would claim that he succeeded in his aim.
Best of all, Mr Simitis has almost achieved his aim of steering Greece's drachma into the euro zone.
His aim is simple: entice banks to move their Asian operations from Singapore or Hong Kong to Sydney.
His aim has been to run a low-cost airline with high standards, both in terms of cleanliness and reliability.
His aim is to increase margins in the confectionery business to the mid-teens by 2011, from around 10% today.
Mr Kohl has long since abandoned his aim to halve it by 2000.
His aim in the first instance was the practical one of making sure his technology ventures succeeded in the market.
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His aim in the first instance was the practical one of making sure his own technology ventures succeeded in the market.
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"His aim when he took over as manager was to keep the club in League One, " said Rovers chairman Peter Johnson.
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