Seemingly innocuous content once transcreated can be seen locally as highly offensive or culturally inappropriate at worst, but in most cases just irrelevant.
It may also explain why people in positions of power sometimes indulge in highly questionable behaviors, such as tweeting inappropriate messages or pictures of themselves.
In a highly unusual move the Parades Commission then wrote to the Presbyterian Church claiming the language used was "inappropriate" as well as "intemperate and inflammatory".