Mr. Morris, who is also the author of "Inside Burgundy" (2010), has assembled an impressive-looking team, including four Masters of Wine, the wine trade's highest qualification, and two master sommeliers.

WSJ: Will Lyons on Wine: The Battle of the Brains | Oxford & Cambridge University Blind Wine-Tasting Competition

Trailing right behind experience as the highest valued qualification are strong resumes and cover letters, and interview performance.

FORBES: Experience Outweighs Educational Pedigree For Internship Candidates

Cotterill is one of only 12 English coaches to hold the Uefa pro licence, the highest coaching qualification in European football.

BBC: The not-so dynamic duo