You need to explain the higher purpose of what everyone does day in and day out.
By Americans of every faith, and no faith, uniting around a common purpose, a higher purpose.
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Most businesses, for example, are not conscious of a higher purpose beyond just making money.
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But Blue Gene would have a higher purpose than playing games, albeit intellectually challenging games.
Technology and innovation have a higher purpose than fun, funny and beautiful products we love to use.
Leonard was one of those rare power brokers who understood that power can have a higher purpose.
Millennials in particular consistently express a strong desire to feel that their work is towards a higher purpose.
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But we want business people to begin to think about what is our higher purpose besides making money.
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Despite delays and setbacks, he is clearly on a mission that mixes smart business with a higher purpose.
Movements aim to drive positive change and typically have a higher purpose and calling as I have outlined in UpRising.
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Second, we focus on a higher purpose, above and beyond short-term results.
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What we are far less sure how to do is to take seriously a public figure's seemingly admirable character and professions of higher purpose.
Yet without such a higher purpose where all this love and ambition can be directed, we don't have a very useful guidepost for meaningful success.
That freedom from government interference is not for its own sake but for a higher purpose of keeping prices stable, which in turn underpins economic and social stability.
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But it would also be wonderfully satisfying to know that public relations was the one discipline that truly is responsible for driving a company to establish a higher purpose.
But we know that real leadership is about candor and judgment and the ability to rally Americans from all walks of life around a common purpose, a higher purpose.
Mr. LARRY BURNS (Council on Hemispheric Affairs): Even those countries that feel uneasy with Chavez's blustering style or are personally put off by him, see in this a much higher purpose.
And a strong environmental ethic has no equal for attracting and motivating good people, galvanizing them around a shared higher purpose, and giving them a powerful reason to join and to stay.
He bends the law for a higher purpose.
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EU's industrial policy (even though the trio differed on what that policy should be), politicians have been increasingly willing to slam the commission for no higher purpose than to distract attention from their own problems.
While many clean technology leaders come from the male-dominated oil and gas and utility industries, research suggests that women are more likely to be drawn to cleantech because it serves a higher purpose of creating a sustainable environment for this generation and beyond.
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Although women are still underrepresented in many technology leadership positions around the world (even here in Silicon Valley), I have long believed that women have the potential to thrive in the green technology sector because it serves a higher purpose of creating a more sustainable environment for the next generation and beyond.
Honest Tea happens to be headquartered in Maryland, the first state to create the Benefit Corporation, an election that a company can make to be held to higher standards of corporate purpose, transparency and accountability.
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How much more difficult would parenting become if we were unable to fall back on that all-purpose appeal to a higher power: "Do as I say, not as I do"?
Understand that with regard to higher education there is a fundamental public purpose to be served and even though the market may be an extraordinary device for sorting, for pricing, for determining who gets what, ultimately the market in the service of the public good is the most powerful potential device we have for ensuring that higher education serves public purposes.
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Just be sure to avoid having the conversions bump you into a higher bracket, which would defeat the whole purpose.
If the purpose is to help families facing higher tuition fees, higher VAT or higher fuel bills - for example boosting their tax credits - yes.
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