Hawkins, who will continue to work as chief technical officer of Treo maker palmOne (nasdaq: PLMO - news - people ), already has his own research lab to study the neocortex, a massive part of the brain thought to hold such higher level functions as language, learning, memory and complex thought.

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This media exposure gives her access to higher and higher level experts within her field, thus increasing her own learning and visibility.

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From a higher level, it often seems that the best business plans in education have the least interesting learning science behind them, and the worst business plans in education have the most interesting learning science behind them.

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