We place a high value on customer interaction, so as a standard practice we have flight attendants walking through the cabin every 20 or 30 minutes offering water to every customer.

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Clever business owners figure out how to sell to their existing customer base by ensuring they have high value adjacent products or services.

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Leap provides innovative, high-value wireless services to a young and ethnically diverse customer base.

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High fashion specialty retailers incorporate the customer experience into their value proposition.

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However, even more than gadgets and gimmicks, so-called "Ultra-High Net Worth Individuals" value fairly simple fundamentals of a great customer experience, said Milton Pedraza, CEO of the Luxury Institute, a research firm focusing on the nation's wealthiest 10%.

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For most investors in technology start-ups, the typical approach entails a five-year investment horizon that will enable the company to build market share and a sizeable customer base, making it ripe for a high-value liquidity event.

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