The lure, say some high-tech gun enthusiasts, is the low-tech challenge of shooting.

WSJ: Some Techies Hear Call of the Shooting Range

To deal with the challenge, automakers are dreaming up all kinds of high-tech solutions.

FORBES: Magazine Article

Yet when you consider the herculean challenge of getting it here, even in today's high-tech world, you can't help feeling awestruck by the natural world and humanity's relative insignificance.

WSJ: Levitated Mass | Arrival of a Rock Start | By Arnie Cooper