This challenge is one that any agency worth its salt would smile to high heaven to work on.

FORBES: To Generate Heat, Advertising Must Light Fires

With his high cheekbones and dazzling smile, Martinez has the charisma of a mainstream star, which he is to many in the Cuban-American musical community.

NEWYORKER: Beat Happening

Hilary Swank, as Amelia Earhart, has a big, toothy smile, high cheekbones, and short, irregular hair that seems to have been chopped by a butcher knife.

NEWYORKER: Amelia

This is a complete 180-degree change from the situation at the beginning of 2008, when record-high oil prices put a big smile on the faces of oil producers while forcing oil consumers to pinch pennies.

FORBES: Use This Currency To Short Oil, Another One To Buy Gold

Ravi said yes, in an unexpectedly high voice, and gave a reflexive smile.

NEWYORKER: The Story of a Suicide

And how could you not smile at the 10ft (3.04m) high, two-tonne cockerel welcoming you to Dorking?

BBC: Sheep on Shoreham roundabout

Anne Marie was pretty, extraor-dinarily good looking, really, and tall, with long, long legs that looked about ready to run away from her torso, and lovely, curly black hair always fastened and arranged and piled high on the top of her head, and a smart smile that was so beautiful you didn't mind the way it made you feel so stupid.

NPR: Chapter 1

Then there is the impact of new technology which has allowed online newcomers such as Egg, and Smile, to offer rates which threaten to reduce existing High Street banks' profit margins.

BBC: Banks braced for more mergers

Her head is held high and her mouth curved in a slight, but distinctly self-satisfied smile.

BBC: Why Francois Hollande needs to learn to swagger