"While we evaluate restructuring initiatives and strategic alternatives, we are committed to continuing to provide high-quality solar products to our global customer base, " Suntech CEO David King said in a statement.

NPR: Chinese Solar Producer Suntech Declares Bankruptcy

Since Patagonia is already focused on high-quality goods, this new approach could lead to increased prices, a broadened customer base and expansion into new categories, he says.

FORBES: Finding Common Ground Between the MLB Fan Cave, the McRib and Patagonia's Buy Less Initiative