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They are seeking to have westernized face, high profile nose, slender nice cheekbone, and mandible bone.
CNN: Plastic surgery boom as Asians seek 'western' look
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The company dared thumb its nose at the high holy place of American car commercials, the Super Bowl, and it withdrew paid advertising on Facebook just as the Silicon Valley Holy Grail was going public.
FORBES: GM's Deal With Manchester United Isn't About Europe, It's About The World
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The "eyeballs" - the rotating sensors strapped to the nose - offer extremely high-quality video feed, which can show clearly from 15, 000ft (4, 500m) what an insurgent is doing.
BBC: Military's crucial 'eye in the sky'
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The main attraction at the centre is the tree-high platforms from which visitors can get nose-to-nose with the giraffes.
BBC: The wildest side of Nairobi
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Apple extracted a high price from Sprint but S management felt they had to pay through the nose to have the phone just to be able to stay in the game.
FORBES: Apple's "Killer" iPhones, Killing Phone Company Margins
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This includes tests of high-explosive triggers useful for nuclear weapons, and the redesign of a missile nose-cone to take what looks like a nuclear warhead.
ECONOMIST: Less than meets the eye so far
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In the past, borrowers had to pay through the nose at the outset but they benefited from the rapid erosion of mortgage debt through high inflation.
ECONOMIST: Housing