"I desperately wanted to attract high-level talent, " says Giusti.

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That region, as Jonah Lehrer has pointed out, manages to emulate the functions of bigger, denser cities by encouraging the clustering of talent and enterprise and fostering a high level of information-sharing.

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The first trait to look for in assessing existing talent and recruiting new team members is a high level of engagement and performance.

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Companies with level 4 talent programs have 40% lower voluntary turnover among high-performers than their peers.

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Before long she partnered up with Brendan Synnott, a then-Saturday Night Live employee in the talent department and old high school friend, to take the company to the next level.

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With high ceilings, clear sightlines, multi-level balconies and three bars, Union Transfer is attracting top national and international talent in genres as varied as rock, funk, rap and hip hop.

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