From my own experience in the business world, many times the person promoted to a high level position is the person that executives are most "comfortable" with - someone that easily fits in on both the golf course and in the boardroom.

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Goldman, who had previously been hired by JPMorgan as a trader, was named in February to fill the post vacated the month before by his brother-in-law, Barry Zubrow, who moved to another high-level position in the company.

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For a high-level marketing position I had my eye on, I managed to land an interview by sending in three campaign ideas, complete with ad mock-ups, target segments, and a financial forecast.

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We put ourselves in position to win at a high level.

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