More importantly, the US market is a shrinking market while the emerging markets provide a green field alternative for fast food and high level growth.

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And, notes Bob Mayer, an American who runs the ingredients division, it is in almost the only bit of the food industry that, thanks to its high level of service, enjoys high margins.

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Mr. Clarke chose a two-level design that clearly separates the 42-inch-high dining surface from the 36-inch-high food-prep surface.

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