In some high involvement categories with longer sales cycles, consideration and loyalty can also play a role, but research has shown that loyalty especially can be misleading.
"KateModern" will try to encourage a high involvement of its fan base, enabling them to chat to characters, doodle online, help them solve puzzles, exchange plot ideas with other fans, respond to polls and upload their own videos to the characters' profile pages.
The results suggested that low-involvement viewers were more likely to have their heads turned by the ad, but high-involvement consumers were more likely to say they were inspired by the less sexual ad.
Or how high digital involvement changes the way a consumer looks at the category.
And it also must be understood exactly how high digital involvement changes the way a consumer looks at the category, because that too is different.
Twitter has been in the ascendancy through its celebrity dabblers and since high profile involvement in news stories such as the Mumbai terror attacks, where aspects of its use as a journalism tool were later called in to question.
Also scoring high in voter involvement was Iowa, whose caucuses play a vital role in winnowing down the early field of candidates.
The series of documents also indicate a high level of presidential involvement in all of these fund-raising efforts.
The first is the involvement of high-frequency trading firms.
"The Jubilee coalition is deeply concerned about the shadowy, suspicious and rather animated involvement of the British High Commissioner in Kenya's election, " said Charity Ngilu, a senior member of Mr Kenyatta's coalition.
BBC: Kenya elections: Kenyatta accuses UK over rejected votes
Spain's high court has accused the officers of involvement in mass killings in the early 1990s.
In the past couple of months, the government has made several high-profile arrests and started an investigation into the involvement of organized crime in the film industry.
Second, we should distinguish between high-powered careers that really are incompatible with active involvement in family life and those that force people to choose between work and family only because of misguided employment requirements and inadequate work-family policies.
And the change most needed, and now made even more obvious, is the need to rein in the involvement of the major banks in creating and marketing high-risk trading products, and their own reckless high-risk trading activities in those products.
FORBES: Goldman's Dark Precedent For Big Bank Trading After Fed Funds Giveaway Ends
It took another six days of high-wire diplomacy to settle the terms for Russia's involvement in Kosovo.
By leveraging involvement with its strategic partners, Fusion ioScale evolved from the high volume Fusion ioFX workstation acceleration products.
ENGADGET: Fusion-io brings Fusion ioScale SSD to small, speedy server clusters
The Glazers own both Man U and the Tampa Bay Buccaneers of the NFL, and there have been recent reports (one example here, another here, and lastly here) of high debt and operating losses that have caused some to question their future involvement with the team.
FORBES: Barcelona Vs. Manchester United: A Clash Of Soccer's Financial Titans
This study presents a statistical analysis of ultra high net worth individuals based on two criteria: the sources of wealth and the involvement of the family in the business.
FORBES: Societe Generale Private Banking and Forbes Insights Analyse Global Wealth and Family Ties
But it is not just television where Bazalgette has proved a high profile player, he became favourite for the Arts Council post thanks to his involvement with a range of arts bodies.
Dodd-Frank gives unprecedented power to the Treasury secretary to determine whether an insolvent financial company will be subject to OLA. The Act sets a high standard for invoking the authority, but the process is unnecessarily tainted by the involvement of a political appointee, even if he or she is acting in good faith.
FORBES: The Cyprus 'Bail-In' Exposes 'Too Big To Fail' As All Too Timid
Authorities have said the high death toll in Mexico City was "unusual" for the capital, but ruled out the involvement of organised crime.
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