The challenge, in many cases, is placing ethics high enough on their priority list to adapt existing tools toward encouraging what's right.
"Many people who live in Portland or in Oregon are very independent-minded folks with a high sense of ethics, " says Linda Marshall, president of the Multnomah Club.
Jindal gets high marks for his ethics reforms, his take-charge response to Hurricane Gustav last fall, and his ability to connect with everyone from Cajun oystermen to north Louisiana peach growers.
Now they've ramped up training in auditing, ethics and fraud during high-priced seminars where executives attend lectures, role-play and exchange experiences.
Critics have accused business schools of culpability in the many high-profile lapses of corporate ethics in recent years, and Dean Plowman said studying the schools' mindfulness could indicate whether they are capable of self-correction.
Dr Greg Gardner, deputy chairman of the Medical Ethics Alliance also welcomed the High Court's decision.
The prize rewards individuals, institutions, other entities or non-governmental organisations for their contributions to high-quality research in the field of ethics in science and technology.
Cheating rates rise through middle school and by high school, 51% of students admit to cheating on a test in the past year, and 74% say they have copied another student's homework, according to a 2012 survey of 23, 000 high-school students by the Josephson Institute of Ethics, in Los Angeles, a nonprofit character-education organization.
But Gingrich faces problems: nagging questions about an ethics investigation in the House and his remarkably high negative ratings.
Political watchers here hope Jindal's high profile and a special legislative session next year focused on ethics will begin that process.
Resolution of contemporary human crises lies in observing ethics and spirituality and the governance of righteous people of high competence and piety.
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