This is perhaps the single most important lesson of Retrofit, which is basically a high-end coaching service.
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Netflix is also hitting the rumor mill with reports of 1.5TB of server space being staked out at the high-end Isilon hosting service.
That company, which started off offering high-end black-car service through a mobile app, has moved to offering taxis on its service.
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At the high end, there were lucrative service contracts as well.
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Its largest such partnership is its deal with Verizon Wireless to bundle its VoIP service with high-end Android and BlackBerry handsets.
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Service at competing high-end camps can likewise be impeccable.
In May, Cisco released the Carrier Routing System, a new high-end router designed for use at the heart of service providers' networks.
So, for example, the U.S. Postal Service, everybody would love to have that high-end part of the business that FedEx and UPS are already in, business to business you make a lot of money.
Since 2008, a Boston start-up, Gazelle, has been providing a service that buys your old iPhone and other high-end consumer devices, cleans out all its personal data, and then resells it at a profit in an emerging market, such as China, where plenty of people are happy to pay less than the retail price for the latest version to own your old one.
But, high-end luxury shuttles only account for a tiny fraction of the car service market.
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To that end, the United States Citizen and Immigration Service has a high priority goal of moving 40 percent of its service delivery online by 2011.
Where we are headed as a company and where the industry is headed is to a service where the end-user selects their profile for high quality or low cost connections.
Dell uses a mix of its own 7, 000 service employees and others under contract, leaving the high-end consulting to the likes of EDS. "Break-fix has been derided as Tinkertoy services, but there's a lot of money to be made there, " says Rollins.
China Telecom is looking to tap into the high-end segment as it attempts to drive further adoption of its stand alone wireless service.
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Hardly game over though: Cisco has wars to fight for corporate video business with the likes of Polycom (low end) and HP (here, at a struggling high end that may well go away) in this turf, and has to win a lot of service providers.
According to Mr. Castonguay, Nokia has done a good job of producing a balanced approach, with high-end phones to tackle the top of the market, and a cheaper entry-level device to service Nokia's traditional markets.
The law exempting most yeshiva students from army service is due to expire at the end of this month under a decision by Israel's high court.
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