While price may not be as important in the high-end segment, trying to sell against established brands like Audi, Buick, Mercedes and BMW with a significant price disadvantage will be challenging.
The risk here is that as Huawei and ZTE continue their assault on low-end smartphone market, the arrival of iPhone 4S will suck the oxygen out of the high-end smartphone segment, triggering order cancellations from Samsung, Nokia, LG, Sony Ericsson and HTC.