For example, customers can use Amazon Elastic Transcoder to convert their large high resolution "master" video files into smaller versions that are optimized for playback on websites, mobile devices, connected TV's and other video platforms.

ENGADGET: Amazon wants to make your hi-res videos mobile-friendly with Elastic Transcoder

Higher prices for fresh fruits and vegetables, the demand for which is elastic, reduces consumption, so consumers get less of the antioxidant, vitamin and high-fiber benefits that these products afford.

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