But there are other ways to get noticed: being on the other side of a business deal with a company or on a high-profile charity board.
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The charity says high rates of divorce and relationship breakdown are contributing to the "hidden underclass".
They are fixtures at Palm Beach charity function and high-society balls, and the family was believed to be the basis of the television series Cane.
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The colorful headpieces are also on display at the Kentucky Oaks, the "little sister of the Derby" race on Friday, as well as races like the Belmont Stakes and Preakness, or parties, high teas, luncheons and charity events planned around race season.
Franklin is the latest example of how the high-tech crowd is doing charity work.
But for a wanted man who is in high demand, the time for charity is over.
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Education Secretary Michael Gove said he was backing a new charity to help get high-flyers into social work.
Last year the charity supplied 55 defibrillators to high schools and sports clubs across the island.
The hustings, organised by The Times newspaper and the charity Sustrans, shows how high cycle safety has shot up the political agenda.
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There was also a video of him trading from a helicopter high above London as part of a charity event, for no apparent reason.
Her sister and brother are finishing high school, thanks to the same charity, but they too fear they'll never be able to go to college.
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"Proposals which reduce business rate relief for charity shops in Wales will reduce this income, and will cause charity shops to close, leaving more empty shops on Welsh high streets and threatening 700 full time jobs and 9, 000 volunteering opportunities offered by charity shops in Wales, " it says.
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But the charity shops we find on our high streets seem to be doing well.
But huge fortune and high intellect create possibilities that go beyond generalized charity.
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The charity Teach First, which recruits high-flying graduates to teaching in disadvantaged areas, said a system-wide transformation was needed to allow young people from the poorest communities to "achieve on a par with their wealthier peers".
The court has heard Mr Dacre was targeted with promises of "huge returns" from high-yield investments that he intended to use for charity.
He volunteered at a handful of basketball camps, helped out as an assistant at Teaneck High (his alma mater), spoke at various charity functions.
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Cardiff Civic Society is a registered charity set up to promote civic pride and high standards of planning, architecture and environment in the capital.
"The Jubilee coalition is deeply concerned about the shadowy, suspicious and rather animated involvement of the British High Commissioner in Kenya's election, " said Charity Ngilu, a senior member of Mr Kenyatta's coalition.
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When the organisation fell into financial difficulties, a High Street bank, a social enterprise investor and another charity all considered providing aid but the organisation's Work Programme contract discouraged any of them from investing.
Sales grew steadily but unspectacularly until five years ago or so, when Ferrand hired some young business school grads to peddle cognac across the country, using charity events, in-home tastings and high-profile sponsorships like the Houston Polo Club to target affluent consumers.
The Mandela charity, whose partnership was publicly launched at a high-profile home match against Manchester United on Saturday, met with Di Canio and club officials on Monday.
It is still not clear exactly which grape variety is growing on Robben Island, but Mr Jonker believes the quality will be high, and is now trying to research the world of charity auctions.
Long running BBC Telethon Children in Need (this year taking place on Friday 18th November) will see charity challenges, sponsored events, and all manner of high-jinks happening across Britain.
StepChange debt charity says around 30, 000 have used the short term, high interest loans this year.
However, the charity suggests that the risks linked to these invasive tests, and the high number carried out, lead to 400 miscarriages in pregnancies unaffected by Down's.
Compared to high-flying social media valuations, life science investments have started to look like a charity case.
On Wednesday, the RSPCA said a High Court judge had indicated he would consider a fresh judicial review from the animal welfare charity about live exports from Ramsgate.
Margaret Edwards, of the mental health charity Sane, agreed that bipolar could be difficult to diagnose - and carried a high risk of suicide when symptoms went untreated.
Meanwhile, Conservative Paul Uppal complained that "aggressive tactics" used by street charity collectors - known as "chuggers" - put shoppers off from visiting high streets in his Wolverhampton South West constituency.
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