Disney, a brand literally embodied in Mickey Mouse, ranks high in emotional attachment, as does luxury car brand Infiniti.

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Its delivery method is based on a well-characterized, FDA approved biodegradable chemical platform called PLGA. The company's nanoparticles incorporate a high density of attachment sites on their surface, enabling them to carry out multiple functions--like targeting tumors, enhancing diagnostic images, treating diseased tissue or concealing the whole package from the body's natural defenses.

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The price point seems a touch high, and it might seem a bit wonky as a peripheral attachment meant to pair with desktops and laptops.

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Mr. Boarman, whose first job out of high school was working at a printing company in downtown Washington, said he has a "romantic" attachment to the Printing Office name, but noted that much of the work is electronic nowadays.

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