Mariette has over 15 years of high-tech marketing, Internet commerce strategy, and management consulting experience.

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"Novell was on top and got dethroned, " says high-tech marketing guru Geoffrey Moore, chairman of The Chasm Group in San Mateo, Calif.

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Because the firm was in the high-tech industry, it had a heavy reliance on content marketing for its campaigns.

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General Motors this evening took the wraps off the seventh generation Chevrolet Corvette, a 450-horsepower high-tech American sports car that says as much about GM in the post-bankruptcy era as any financial spreadsheet or marketing campaign.

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High-tech companies like Sun Microsystems Inc. and 3Com Corp. are also constantly running marketing campaigns aimed at their thousands of corporate customers and independent distributors.

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