The SP-720UZ is equipped with a 26mm wide-angle to 676mm super-telephoto, high-magnification zoom lens, enabling an extremely wide range of shooting possibilities.

ENGADGET: Olympus introduces Stylus SP-820UZ, SP-720UZ cameras and SZ-14 binocular bundle

Featuring a powerful high-magnification optical 26X super-telephoto zoom lens, the new PENTAX X-5 provides photographers with a focal length of 4mm-104mm (22.3mm ultra-wide angle to 580mm super telephoto 35mm equivalent).

ENGADGET: Pentax intros X-5 superzoom camera with 26x lens, tiltable LCD

Simply pressing the button on the back of the camera allows high magnification, Full High-definition movie shooting, and Magic Filter also adds to the enjoyment of shooting movies on a digital camera.

ENGADGET: Olympus introduces Stylus SP-820UZ, SP-720UZ cameras and SZ-14 binocular bundle

Digital zoom on the DEV-50V model allows a total magnification range from 0.8x up to 25x, rivalling traditional high-powered binoculars.

ENGADGET: Sony's Digital Recording Binoculars score a huge boost with $2,000 DEV-50V

These features are particularly useful for getting up close with a Super-Resolution Zoom of up to 48x zoom magnification at full resolution, capturing a series of images of a fast-moving subject with high-speed sequential shooting, or in Telephoto Macro mode when users are shooting the rich detail of small subjects like insects from inches away.

ENGADGET: Olympus reveals SZ-15, SZ-16 superzoom cameras with upgraded sensors