"Look at the high-end watch: totally mechanical, same as it was more than half a millennium ago, " Mr. Mille continues.
While not universally true by any means, high-end watch brands do often produce limited edition watches in honor of their valued brand ambassadors.
That may have not have been news to Richard Mille fans, but it was a huge deal to millions of tennis fans with no exposure to the world of high-end watch making.
Ariel Adams (also a Forbes.com contributor) wrote a month ago on A Blog To Watch about what an iWatch will be like, from the point of view of the high-end watch industry.
He has an admirable track record of combining the traditional watch industry with the modern world, and most recently is the CEO behind the innovative and very successful new high-end watch brand HYT.
The high-end luxury watch is an evolving concept that has experienced a golden age over the last decade or so.
Hana Microelectronics has moved successfully from being a motherboard producer to doing a variety of high-end component manufacturing, from watch movements to electronics for telephones.
The mid-century lounge staple and epitome of smooth easy listening is now the featured tune of a new high-end luxury timepiece by Swiss watch maker Ulysse Nardin.
FORBES: Luxury Music Box Wrist Watch Plays "Strangers In The Night"
Which leaves only Rolex, an unstoppable force that holds 25% of the high-end market with basically one watch, the Oyster, while keeping the company's inner workings almost completely hidden behind a gold-clad fortress in Geneva (see "As Tight as an Oyster").
Historically, the only sports you saw with luxury watch brand affiliations were tennis and high-end auto racing, with the exception of more niche pursuits such as polo.
High-end stores such as Tiffany, a world-renowned jeweller, and luxury watch retailer Tourneau are catering to Chinese tourists with Mandarin-speaking sales staff, Chinese size charts and visits by sales reps to China to update tour operators on their US retail offerings.
Engineers and designers eagerly watch as we test out plush seat recliners, back massagers and high-end audio systems all of which seem taken straight from a multimillion-dollar mansion.
FORBES: With Trendsetting Technology, 2014 Mercedes-Benz S-Class Gets All Up In Bentley's Business
It gathers high-end outlets together, giving you the chance to take away delicious food or eat in and watch your meal being prepared in the open kitchens.
High-end advertisers will also attempt to emphasize long-term value--such as suggesting that a watch is not just a purchase for today, but for years to come.
Panasonic offers 3D conversion lenses for several of their high-end camcorders and Lumix G series cameras, though shooters will need a 3D-enabled Viera TV to watch the content.
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