And unlike at the park, where character greetings seem hidden, sporadic, and have incredibly long lines, on the Dream, kids have almost instant access to any number of their favourite characters who stroll the ship as though they are on vacation too.

BBC: Keeping Disney magic afloat

Rich media mobile ads include elements that people can interact with in some way, for example by tapping the screen to move a character in a game or swiping it to reveal a hidden image.

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