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Do all this well and hey presto, you have a flurry of new followers.
FORBES: It's Called Social Media For A reason... Be Social And Collaborate With Your Customers
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Hey presto, as if by magic, problem solved: Bankia would have billions in new capital and cash.
BBC: No magic potion for eurozone banks
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Hey presto, because the median is higher than the mode, the central-band inflation forecast is higher than before.
ECONOMIST: A la mode | The
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Hey presto: toxic mix of weak banks, rising unemployment and government debt increasing even faster than the OBR expects.
BBC: Cheer up: It could be much worse
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So, the logic goes, the UK just needs to take a leaf out of China's book and build things too - hey presto, problem solved.
BBC: China to the UK's aid?
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In October the Conservative Mark Menzies suggested a new regulator in an adjournment debate and, hey presto, the Chancellor made the idea flesh in his Autumn Statement.
BBC: Week ahead
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Take a little bit of communist-era central control, a little bit of hyper-capitalist ruthlessness, a big dollop of political muscle and... hey presto you have unbeatable competition.
BBC: Europe diary: The gas man
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Hey presto, the queues lengthen again.
ECONOMIST: Waiting for Dobbo