"Up to this stage in time, big hit records were driven by the willingness of the record company to get behind the release, " Van den Heuvel says.

CNN: Psy: One-hit wonder or K-pop breakthrough?

United piled on the pressure in the second half after manager Neil Warnock threw on two new strikers in an attempt to show more teeth - Asaba and Dutchman Ten Heuvel.

BBC: Sheff Utd 1-1 Wimbledon

This time he knocked the ball in from close range after Laurens Ten Heuvel got in a header with United desperately trying to snatch an equaliser as the seconds ticked away deep into stoppage time.

BBC: Sheff Utd 1-1 Wimbledon