Soldiers would also trade their Hershey chocolate bar rations and nylon stockings for goods.

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Milton Hershey made milk chocolate affordable.

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Consumers are spending less on discretionary items like chocolate bars and Hershey competes with giants Nestle, Kraft and Mars, which snapped up gum maker Wrigley in 2008, for those scarce dollars.

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Mr Peltz might also campaign for a revival of talks with Hershey, America's biggest chocolate-maker.

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Also, Hershey's research has shown that baking a chocolate cake with baking soda, which is an alkaline, destroyed flavanols but nutrients were retained when using baking powder.

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The downsizing, part of a restructuring at the 116-year-old chocolate maker, illustrates competitive pressures felt by Hershey as its rivals Kraft Foods ( KFT) and closely held Mars have gotten bigger through takeovers.

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Another trendy category has been services featuring chocolate, most famously at the Spa at the Hotel Hershey, in Hershey, Pennsylvania.

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At that time neither Hershey nor anyone else in the U.S. was producing milk chocolate.

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In 1893 Hershey visited the Chicago World's Fair, where he saw an exhibit of German chocolate-making equipment.

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Hershey Company(HSY), at 29 times earnings, discounts a hell of a lot of chocolate sales in the emerging markets.

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