Its Hero Honda, a 23-year joint venture with Japan's Honda, is nation's top motorcycle maker.
Rural sales contribute 40% to Hero Honda's overall total, up from 35% in 2007.
Pawan's father and Hero Honda Chairman Brijmohan Lall Munjal, 85, insists that the rural touch is nothing new.
By reading the market correctly, Hero Honda was able to finally topple long-standing scooter king Bajaj in 2001.
Hero Honda, the world's largest two-wheel-vehicle maker, estimates that 30 million to 40 million people join India's middle class annually.
Its Bajaj Auto, India's second-largest motorcycle maker, run by sons Rajiv and Sanjiv, is closing gap with rival Hero Honda.
It also helps that Indian bikers have come to regard Hero Honda bikes as the most fuel-efficient in the market.
In what is the world's second-largest two-wheeler market, after China, Hero Honda has held the top slot for eight years now.
The two main sponsors are a public sector bank, Central Bank of India, and the country's largest two-wheeler motorcycle company Hero Honda.
Hero Honda's salespeople are trawling the smallest of villages for potential buyers.
Producing a motorcycle every 18 seconds, the Gurgaon factory (Hero Honda has two others) is the epitome of Japanese efficiency seamlessly transplanted into an Indian setting.
India's leading maker of motorbikes, the country's most popular form of personal transport, Hero Honda is a quarter-century-old pairing of the Munjal family's Hero Group and Honda Motor.
Its population of 3, 300 includes 300 Hero Honda bike owners.
Having sold 3.7 million vehicles for the fiscal year, mostly motorcycles, Hero Honda widened its lead over rival Bajaj Auto and took a 57% share of India's motorcycle market.
And because of its low price and icon status, Tata's new model should also swipe customers from Hero Honda and other two- and three-wheel manufacturers like Bajaj Auto and TVS Motor.
Hero Honda whose annual sales exceed 4 million motorcycles, will continue producing and selling all current models though, under the new terms, it will be free to develop its own products, sell in international markets and acquire new technology.
Auto analysts say Hero Honda's success formula combines Honda's engineering muscle with the Munjals' market savvy, including a knack for reaching customers in the countryside--which in India, as in China, is proving to be a source of growth in the current slowdown.
Last year's treble hero and 11-times winner John McGuinness rides again for HM Plant Honda and Padgett's Honda and Ian Hutchinson is also Honda mounted.
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