It says the legislation would effectively ban any herbal medicinal product that has not been on the market for 30 years.

BBC: Fears over herbal remedy tests

The Traditional Herbal Medicinal Products Directive states a product can only be sold if it has already been on the market for 30 years, including 15 years on the European market.

BBC: Protest at natural medicines ban

The research on herbal remedies is spotty, and reports of toxicity, product impurities, and inconsistent levels of active ingredients across brands continue to worry doctors, Schwartz says.

CNN: Can herbal supplements treat anxiety?

For medical critics of the product, that is precisely the problem: if firms selling herbal remedies are able to make dramatic, unsubstantiated claims with impunity, they have enormous power to generate demand for their products without having to worry about mundane details like safety or efficacy.

ECONOMIST: Herbal remedies

He markets herbal supplements such as something called "enzyte" a "natural male enhancement" product.

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