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In their place: Simple black letters in Helvetica type that includes a navy blue square in the top right corner.
FORBES: Gap-Lash: Retailer's Logo Gets A New Look, And Gets Panned
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This latest Kindle features eight text sizes, seven font sizes (hellooooo, Helvetica) and three settings for both line spacings and margins.
ENGADGET: Amazon Kindle Paperwhite review
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While many people may be content reading 12-point Helvetica, bibliophiles will appreciate the ability to fine-tune font weight, line-spacing and even the sharpness of each character.
WSJ: The Best E-Reader: Kobo's Aura HD
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Among designers, Helvetica has quite a following, and a history.
FORBES: BMW Helvetica Font In Lights
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The distinctive, clean black font used to be known as BMW Helvetica, but was changed about three years ago to BMW Type Light, in a refinement barely noticeable to the naked eye.
FORBES: BMW Helvetica Font In Lights
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Toyota, Panasonic and Jeep also use Helvetica variations.
FORBES: BMW Helvetica Font In Lights
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The heist one of the biggest diamond robberies in history occurred just after a shipment of diamonds from Antwerp, a leading diamond center, was loaded onto the Swiss International Air Lines flight, which was being operated by Helvetica Airways.
WSJ: Police Detain Suspects in Brussels Airport Diamond Heist
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This documentary Helvetica, details that fact.
FORBES: BMW Helvetica Font In Lights
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There was a full page of text where some of them were non-serif characters, Helvetica, stuff like that and then a page of graph paper with grid lines, and pages with pictures and some other complex stuff and everybody had to print all six pages.
NEWYORKER: Creation Myth