And catering to (supposedly) like-minded people also helps Spark Networks organize and sell real-world events, such as parties and tours.

FORBES: Magazine Article

Attracting big volume is important to the upstarts because it helps them attract more investment from Wall Street, and ultimately might spark another round of market industry consolidation, according to Josh Galper, managing principal of New York-based Vodia Group.

FORBES: Crank Up The Volume