In other words, help prospects complete the task of narrowing down their investigation to you and your brand.

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Your consumers are using an ever widening array of devices and sources to support their data gathering habits and their almost addictive-like craving for the latest piece of information to help them complete a task, or be one up on their friends, associates or competition.

FORBES: Marketing Is Like Comedy: Timing is Everything

After forming a corporation (a surprisingly easy task with lots of private companies competing to help one complete the proper legal steps), Julia approached the public parks agency about the possibility of her leasing the campground and reopening it under private management.

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