Ms. LABAD: I remembered that I say help me, please.

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CEOs look into my eye and say I need you to help me improve my business.

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Mr Latham referred to Mr Philpott's comments during the 999 call, played in full earlier in the trial, in which he can be heard to say "God, please help me".

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"You should say, 'It's something that can help me be more effective, '" Brackett advises.

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